The following are case study examples of Campaigns that have
been optimized using the Taguchi Advertising Optmization Methodology:
1. Pay Per Click Advertising Campagin
Product: Nutritional Supplements
Situation: Monthly advertising costs were yielding little website
sales. Sales remained flat. The goal was to increase sales by
increasing targeted website traffic and improve conversion rate.
Objectives: Design a winning pay per click ad that would increase
traffic to website and increase sales.
Analysis: Headline, Ad Copy, URL, Landing Page, and the Offer
all impact ad's profitability.
Design: Using the optimization methodology 18 different pay per
click ads where designed.
Time Frame: 14 days for 2 test campagin sets. 14 days total for
data collection and analysis.
Results: Average number of sales per month increased
300% over a 90 day period.
2. Email Opt-in Campaign
Product: Software Application
Situation: Low response rates to Website opt-in process. The goal
is to increase sales by increasing the number of opt-ins and response.
Objectives: Design, test and optimize a compelling opt-in campaign
process.
Analysis: Page Position, Form Color, Offer, Form Layout, Headline,
Call To Action and number of options offered all impact ad's effectiveness
to start the sales conversation.
Design: 18 different opt-in forms, designed, with test cells
of 1000 verified unique visitors.
Time Frame: 6 weeks to run 18 test ads and complete data collection
and analysis.
Results: Average number of opt-ins per campaign up 425%
